液体皂引领个人清洁用品市场

胡利利

（广州蓝月亮实业有限公司， 广东　广州　510760）

摘要：对洗浴用品市场进行了分析，指出功能单一的块皂时代已经不复存在了，而代之以多种香型、不同成分、不同色泽和花样翻新的纯天然液体沐浴用品。块皂这种个人卫生用品遭受到了来自液体皂、沐浴乳和沐浴露的残酷竞争。液体沐浴用品不仅作为清洁用品，其功能还包括保湿、抗衰老、紧肤、去角质及SPA等。目前，家庭使用沐浴乳已非常流行，液体沐浴制品逐渐趋向于使用纯天然原料。

关键词：浴用品；液体皂；块皂；市场；趋势

中图分类号：TQ658.2   文献标识码：D   文章编号：1006-7264(2008)06-0008-04

Liquid soaps lead the personal cleanser market

HU Li- li

(Guangzhou Blue Moon Industry Co., Ltd., Guangzhou 510760, China）

Abstract: The market of body wash, bar soap, liquid soap and shower gels were analyzed. It is indicated that the single utilitarian of bar soap is long gone, the natural liquid bath products with a variety of scents, textures, colors and styles have taken over the market. Bar soap which is among the most basic components of Americans′　 personal hygiene products has also suffered growing competition from liquid soap, body wash and shower gels. Far from just cleansing, liquid bath products now have a variety of applications, such as moisturizing, anti-aging, firming, exfoliating and SPA. At present, American families using liquid bath products is very popular, the products gradually trend towards the natural raw materials.

Key words: body wash；liquid soap；bar soap；market；trends